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Now available in paper, this newly revised and expanded classic in book design argues for a non-dogmatic approach, one open to both traditional and modern, and symmetrical and asymmetrical, solutions. A survey of Jost Hochuli's own work as a book designer featuring pages from a career of over 30 years is shown, along with detailed comments by noted designer and critic Robin Kinross.
"Hochuli has achieved his standing without any fuss, programme or manifesto, by sheer talent and persistence. As a designer, his main concern is to work out individual solutions for individual books. This books is sure to help anyone who is seeking to develop a considered attitude towards the design and production of the book as a codex. The use of the individual's own understanding is at the core of Hochuli's practice and theory." Fernand Baudin, Logos
- Sales Rank: #1958941 in Books
- Published on: 2004-04
- Original language: English
- Number of items: 1
- Dimensions: 10.10" h x .60" w x 6.80" l, 1.00 pounds
- Binding: Paperback
- 144 pages
About the Author
Robin Kinross is Publisher of Hyphen Press. He lives in London.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Dogma/No Dogma, is still Dogma (but this is post post modernisn, so who cares?)
By Tae W. Moon
Regardless of what the authors write about, whether symmetrical or asymmetrical design should be used and when, it is, in my opinion, complete and with illustrations. This book was, I believe, to give courage and to inspire the book designer, to introduce a new idea (that the spine is the central axis and not the page itself) and to ask the reader(s) to contemplate. I do find the cover lovely as both symmetry and asymmetry is used to show that both work together and in contrast.
0 of 0 people found the following review helpful.
Good.
By Park Chan shin
I'm really happy to get this book in such a good condition.
Personally, hardcover is better than paperback version. :)
37 of 39 people found the following review helpful.
A Picturebook of Typography / Design
By TerminusDad
As indicated by the review above, the book is divided up into three sections that tackle the history, methods, and styles of book design. The title, "Designing Books," may sound like a technical reference, but it's not. The book should have been named "Book Designs," for it is more a picturebook of illustrations and typography from books of poetry, novels, brochures, art books, and other publications.
The author does cover Swiss grid design, proportions of text areas and margins, and the differences between asymmetrical and symmetrical design theories. It is perhaps this historical reference of asymmetrical and symmetrical styles that make this book worth having. It presents intelligent comparisons of both theories, the history behind each movement, and the cultural stereotypes attached to each. Case in point, Jan Tschichold's groundbreaking work in asymmetrical design / book layout, before totally reversing course and becoming one of the great symmetrical designers in his later years.
The author intelligently illustrates the positive and negative aspects of both design theories, without leaning towards either as a preference. The author finds beauty and intrigue in both styles.
To clarify however, the "asymmetrical" theories illustrated here are based on 1960s Swiss/German grid layouts using lots of Univers and white space. This is not a collection of cutting-edge typography or radical design work. The illustrated examples are clean, modest and classic.
A good starting point for those who need a clear entry point into this field, but by no means a reference manual for the experienced.
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