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50 More Essential Rules of Great Branding: More simple, inspired practices used
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A new, expanded follow up to "50 Essential Rules of Great Branding." More simple, inspired practices used by some of the world’s best branders. Reviews call it "...even better than the first. The last time that happened was Godfather II. Best of all, the book is a fun, quick read” and "Rule #51... don’t launch your brand or marketing campaign before considering these elegant, simple and quietly brilliant contributions.” Sometimes, the most useful marketing principals are so glaringly obvious, that they are overlooked. Fortunately, Tad DeWree has gone to the trouble of compiling them for us. Learn the most important rules pros follow for Advertising, Branding, Marketing, Social Media, Graphic Design and more.
- Sales Rank: #2809002 in Books
- Published on: 2015-09-24
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .30" w x 6.00" l, .54 pounds
- Binding: Paperback
- 124 pages
About the Author
Tad DeWree (Dallas, Texas) is an award-wining ad creative and principal of Essential Branding, a Dallas-based consulting firm which provides communications and marketing solutions for national brands and owner-centric businesses. Over his career, he has helped add over $1 Billion value to its roster of national clients and private ventures. Prior to consulting, Tad spent ten years on Madison Ave as an award-winning creative, producing work for American Airlines, Burger King, Canon, and other Fortune 100 companies while working at some of the World's largest advertising agencies. Mr. DeWree is a 1984 graduate of the College of Communication at The University of Texas at Austin.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great ideas, boiled down to the essence
By Bob Kraft
I was surprised to find that this book was a collection of ideas with little elaboration. However, the ideas are classic and mostly self-explanatory.
This is a short book that should be read repeatedly. The author has spent a lifetime in advertising and marketing and knows what matters most.
2 of 2 people found the following review helpful.
Bravo
By David Sheehan
Even the strongest brands need ongoing work and fine tuning. Mr. DeWree's 50 Essential Rules of Great Branding is an effective, practical and handy brand building guide. The power behind this book is in its beautiful simplicity. This book is a fresh departure from the many books on marketing plans and branding that are cumbersome and lengthy thus not regularly used. This book can be used as a powerful daily reference guide to new ideas and inspiration to build any brand and business.
2 of 2 people found the following review helpful.
Best crash course on branding. Ever.
By Balazs Borbely de Roff
Even if you are a slow reader, your coffee will most likely stay hot while you consume this gem. It will not turn you into a branding expert, but may either inspire you to knuckle down and become one, or at least you will recognise and appreciate the real McCoy from now on. The book is only for smart cookies with elegant tastes, of course.
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