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In this highly anticipated revision, Understanding Public Opinion captures the diversity in public opinion research with 12 fully-updated essays, including 10 new to this edition. In straightforward prose, contributors highlight the many approaches that social scientists use to explore public opinion while exposing readers to innovative research. Covering such topics as how issues of race and media surrounding Hurricane Katrina affected public attitudes and the rise and fall of public support for George W. Bush, Understanding Public Opinion expands on important ideas that basic textbooks only cover briefly. It is the ideal supplement for any public opinion course.
- Sales Rank: #1014889 in Books
- Brand: Brand: CQ Press
- Published on: 2009-03-18
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .70" w x 6.90" l, 1.20 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
About the Author
Barbara Norrander (Ph.D., The Ohio State University) is associate professor of political science at the University of Arizona. She is the author of Super Tuesday: Regional Politics and Presidential Primaries, as well as contributing author to several edited volumes. Currently an editorial board member of the American Journal of Political Science, Norrander has also written numerous journal articles on public opinion, political behavior, and other subjects.
Clyde Wilcox is a professor of government at Georgetown University. He is the author or coauthor of several books, including Serious Money: Fundraising and Contributing in Presidential Nomination Campaigns (1995), Onward Christian Soldiers: The Christian Right in American Politics (1996), and Interest Groups in American Campaigns: The New Face of Electioneering (1999). His edited books include Women in Elected Ofï¬ce: Past, Present, and Future (1998), The Politics of Gay Rights (2000), and Understanding Public Opinion, 2nd ed. (2002).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good information but dry read
By Jill Buria
Lots of great submissions and great examples but many were dry and tough to get through. I would recommend it to any PR professional.
0 of 1 people found the following review helpful.
Good Book
By Cognito1
This book was used yet maintained impeccably clean. I'm a student paying loads for college, I'm glad there are alternatives to paying 90+ dollars at my school bookstore for the same book that I can find really cheap online.
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