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Selling Today (12th Edition), by Gerald L. Manning, Michael Ahearne, Barry L. Reece
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Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.
- Sales Rank: #182241 in Books
- Brand: Brand: Prentice Hall
- Published on: 2011-03-05
- Original language: English
- Number of items: 1
- Dimensions: 11.48" h x .95" w x 8.52" l, 2.69 pounds
- Binding: Hardcover
- 544 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good reading for sales class
By Enrique Pasco
It is a good book for someone without a strong background in sales. I enjoyed the part where it shows different scenarios of how to sell to people depending on your/their personality. There are more things about sales that this book didn't covered, such as how to manage a NO as a response, and how to plan and enable a successful Sales team.
0 of 0 people found the following review helpful.
I'm giving this a five star review because it was ...
By Alan D. Barker II
I'm giving this a five star review because it was a cheaper alternative to buying the book in the school bookstore. The book itself was alright, and complimented the class well, while also being straightforward enough that you can learn the contents just by reading it without attending the class.
0 of 0 people found the following review helpful.
Timely and correct
By Daniel Jones
Book came on time and was in good quality. Bought because it was required material for educational course work.
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